lance designer jobs in los angeles metropolitan area

An expressive and visually successful synthesis of disparate influences, Wyman’s campaign became an exemplary case study of branding and wayfinding design as well as the cornerstone of his pioneering career.Īn unforeseen impact of Wyman’s Olympic identity was how it converged with the surrounding political events of Mexico City as the 1968 Olympic games became the focus of an escalating student movement intent on exposing a corrupt government and nationalist elite for whom the games were an opportunity to advance the international perception of Mexico.

The graphics performed a timely national identity for modern Mexico that was informed by recent economic growth and what was characterized as a harmonious integration of indigenous, post-colonial, and Mestizo cultures. Referencing the black-and-white and vibrantly colored palettes of Huichol yarn paintings, Wyman’s reverberating lines blanketed logos, uniforms, banners, wayfinding materials, and even the stadium’s surroundings with a universally legible geometry suggesting the vibratory confluence of ancient and modern.

Following ten days of immersive research, Wyman developed a winning campaign that combined the stylings of pre-Hispanic and Mestizo art, local sign painting, and 1960s Op Art. In 1966, at age twenty-nine, Lance Wyman, a New York-based graphic designer bought a one-way ticket to Mexico City to bid for the graphic identity of the 1968 Summer Olympics, the first games ever hosted by a Latin American country.

Lance designer jobs in los angeles metropolitan area